Together We’re Strong
The New York Stock Exchange has been helping American businesses and citizens flourish for over 200 years.
So, to shine a light on the milestone of the NYSE reopening during the COVID-19 pandemic, we wanted to create a spot which focused on the strength of Americans throughout history.
“Together, We’re Strong,” which is comprised of video footage and images from the NYSE’s archives over the last century, proudly reminds U.S. citizens how they’ve overcome many “unsettling times.” The campaign serves as a reminder that, just as Americans have in the past, they will get through this current challenge together.
In developing the new campaign, we were able to honour the brand’s unique history, working with the NYSE’s archivist to build a narrative that pays tribute to the strength of the American people and economy.