Andrew Bailey is the founding partner and CEO of the North America region. He architected our unique integrated model in the region, one that has seen the likes of The Wall Street Journal, TELUS, Plenity, Mars, and The Coca Cola Company turn to The&Partnership for their business transformations.
Prior to The&Partnership, Andrew had established one of the largest and most successful digital and CRM agencies in North America as Chairman and CEO of proximity BBDO. He realized that the next generation of creative success would come from the integration of long siloed disciplines – data, media, creativity all coming together to generate more impactful, distinctive, customer centric ideas. This belief brought him to The&Partnership.
Client briefs from The Wall Street Journal and TELUS required more than ‘campaign’ solutions. Both businesses were facing strategic challenges and required a revolutionary new approach to building and activating their brands in order to support their wider transformations. Andrew led the design and implementation of fully integrated teams for both accounts – uniting data, creative, and media in single teams (with portions based in-house). These teams placed ‘brand’ central to business transformation, using creativity as the principal driver for expansion into new markets / business lines, growing prospective audience pools, and reinvigorating cultural relevance of their respective businesses. Both TELUS and The Wall Street Journal have experienced significant business growth since our partnerships.
Throughout his career, Andrew has led teams for a range of financial services brands, including Bank Of America, RBC, TD Bank, and John Hancock. Our unique model was designed to support complex, multi-line businesses like financial services companies. Andrew is driven to apply our wealth of team experience and efficacy of our model to this sector in the near future.