Vi sitter i samma bil
For the launch of new carpool brand KINTO Share in Sweden, we wanted to show the versatility of the service with cars in every size to fulfil any need you might have. By showing different customers and areas of use of the cars, we emphasized how the cars can be used for everything from a short drive to an adventure. The song “I Samma Bil” by Bo Kaspers Orkester fits in perfectly to highlight the message of how this is a service that we all use together. Literally, by sitting in the same car.
Aside of being a grand opening and introduction of KINTO to the Swedish market, the launch film was also used to target three different types of customers: private consumers, businesses and community developers. The three versions were adapted with supers directly targeted to the specific audiences in mind.