Toyota Virtual Pit Stop
Rally Finland is the biggest annual spectator event in the Nordics that brings hundreds of thousands of WRC fans from around the world to the Finnish city of Jyväskylä, which also happens to be the official home town of the Toyota Gazoo Racing WRC team.
Due to their home town status, Toyota Finland always wants to deliver extraordinary experiences to the fans of the rally, and for the past two years, The&Partnership’s Toyota Virtual Pit Stop has brought fans closer to the pit stop action than ever before.
In collaboration with 3D studio FAKE, we developed a unique virtual reality experience that takes fans to the middle of the action and lets them try out their car mechanic skills on a banged up Toyota Gazoo Racing WRC car in a 2 minute drill.
The game has been played by fans from around the world, as well as professionals from the team itself, validating the game as the closest thing to becoming a real WRC pit stop mechanic.