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Toyota

Through their eyes – A VR para experience by Toyota

As a main sponsor of the Swedish Paralympic Committee, Toyota Sweden aims to recruit more athletes to the Para Sport talent base and win more gold medals. Previously we have been lifting the achievements and efforts of Para athletes by creating different challenges between famous Swedish athletes and Paralympics. This time we wanted to make it possible for anyone to experience what it takes to be a visually impaired athlete. Together with leading eye specialist Sabina Andersson Geimer, we created a VR game that let the participant experience para soccer when suffering from glaucoma and cataract. The VR experience was used in events to show the visitors the world through the eyes of the Paralympic athletes.

 

”As far as I know this is the first time anybody has done this kind of simulation of these diseases.”

Sabina Andersson-Geimer

Leading Eye Specialist


Toyota

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