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Tatsuya Sonoda on the design of the new RAV4

In the making of the new RAV4, chief designer Tatsuya Sonoda started from scratch to optimize every part of it. With inspiration from rocks and ice in nature, the new RAV4 has a strong character and a confident design.


We figured the best way to present the new design would be to let the designer tell about it himself. In this pre-launch film we follow Sonoda as he tells us the story behind the RAV4 and shows how the process was from the first primitive sketches to the actual finished car.


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