RAV4 Plug-in Hybrid launch
RAV4 has a strong position in the Nordics, so for the Plug-in Hybrid launch it was natural (and necessary) to create a toolkit designed for this market. The production is a joint venture between Toyota Norway, Sweden, Finland and Denmark, and includes both film and still images, and special assets for TV, In store and Social Media. Shot on location in the pan Nordic landscape of Moss and Hvaler, south of Oslo.
This was also included in the European launch toolkit for the new RAV4 Hybrid.