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Made to Last – The experiment

Swedish outdoor brand Klättermusen chose T&P Nordics to develop and deliver the campaign for its Spring/Summer 2021 collection. The campaign, which spans across 15 European markets, aims to tell Klättermusen’s vision “maximum safety for you, minimal impact on nature” in a compelling and accessible way.


In a three-part documentary, we follow five brave individuals on their very first trekking expedition, and team up with acclaimed neuroscientist Helena Backlund Wasling to explore the tenacity of the memories that this entirely new experience leaves them with.


Did we succeed in creating memories ‘Made to Last’?


Find out in the first episode – released on April 14th 2021: – Made to Last

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