LEXUS x LOREEN
During the spring of 2022 the new Lexus NX had it’s Swedish premiere. Based on the communication platform “It’s how it feels” we wanted to get people into the dealers to experience the feeling of NX first hand.
Together with the famous Swedish Eurovison winner Loreen we launched her new song ”Neon lights” exclusively with Lexus. Her new song could only be heard at the dealer inside the new NX. In the commercials we get to see how Loreen steps into a dream world of music and we get a small tease of her song. But the only way to hear it in full is at the dealer.
The campaign went live nationally the 31 of March 2022 on streaming services, social media and radio.