The&Partnership The&Partnership
Business Director, Finland

Sirkku Söderman

Sirkku has led our Finnish agency since January 2018, expanding our service portfolio and growing our team and business in Finland. She is a determined developer and problem-solver, with passion for innovation, creativity and technology.

Sirkku has an extensive experience of over 30 years in advertising agency networks such as Publicis, Leo Burnett, Grey and McCann. Her experience includes a wide range of both local and international brands, with experience in the automotive industry, banking and finance, IT and technology, electronics and telecom, beverage and alimentary, medical and healthcare, B2C and B2B. She has also worked inside Nordic customer organisations taking care of CRM, Loyalty and Customer Experience.

As the child of two Finnish IT pioneers, Sirkku spent her childhood playing with punch cards (google it, kiddo…). Unlocking powerful creativity with the help of hard data continues to be a joy for her.

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