Fredrik started working with The&Parternship Nordics before it was established as a company. He leads the media team and is responsible for trading.
Prior to joining The&Partnership, Fredrik spent 7 years as the Nordic media director of an independent media agency. Before that Fredrik was the Broadcast Director for Mindshare. Fredrik holds a bachelor of political science from the University of Stockholm. He is also a member of IABs Online Video task force.
In his (very little) leisure time he likes to spend time in the archipelago, sailing and fishing.