Situation Sthlm appoints The&Partnership as marketing agency partner
Following a creative workshop that resulted in several campaign ideas, Situation Sthlm has chosen to initiate a collaboration with The&Partnership Nordics.
– It feels great to work together again, says Timo Orre, Creative Director at The&Partnership Nordics. I have a history of working with Situation Sthlm and they are, without a doubt, one of the most rewarding and important clients I have worked with. I am excited to see what we can do together ahead.
– For us, the creative workshop with The&Partnership was perfect timing, says Pia Stolt, CEO at Situation Sthlm. Following a tough period for our vendors with declining issues, this was just what we needed.
In December, the first campaign in the collaboration will launch. “Villa, vovve, Volvo” (Eng. “house, dog, Volvo”), somehow frames the typical Swedish dream. However, life takes a different turn in this case. Instead, we have a story that goes “Villa, vovve, vräkt” (Eng. “house, dog, evicted”). In a series of three-word alliterations, the campaign summarizes different life stories. The fact that homelessness is not a choice but selling Situation Sthlm is, is highlighted. Which makes us understand that we are still in the middle of the story and that it’s far from the end.
– It’s nice to work with a client that has such an important mission. Together we can give back to those in society that life hasn’t been too easy on, says Joachim Medalen, CEO at The&Partnership Nordics.
Read the full article in local trade press: Resume.se (Svenska)