New global campaign for Klättermusen
Swedish outdoor brand Klättermusen chose T&P Nordics to develop and deliver the campaign for its Spring/Summer 2021 collection.
The campaign, which spans across 15 European markets, aims to tell Klättermusen’s vision “maximum safety for you, minimal impact on nature” in a compelling and accessible way.
In a three-part documentary, we follow five brave individuals on their very first trekking expedition, and explore the tenacity of the memories that this new experience leaves them with.
Did we succeed in creating memories ‘Made to Last’?
Find out below in the first episode – released on April 14th 2021:
KLÄTTERMUSEN EPISODE 01