Huawei appoints The&Partnership Nordics as lead agency
Honor, a subsidiary of Chinese telecom company Huawei, creates smartphones, laptops and wearable products for younger audiences. And has appointed The&Partnership Nordics on as their lead agency for advertising, social media and PR.
– We were looking for a genuinely integrated partner who could offer us a seamless combination of media and creative. The&Partnership Nordics works across several competencies; planners, creative teams and media specialists, all in a fully integrated manner. By using a partner with this holistic approach, we can cut a lot of unnecessary steps from our process and move from planning to production through a single point of contact, says Suvi Surenkin, Senior Marketing Manager at Honor Finland.
– Honor was on the lookout for an integrated partner that could deliver strategic as well as data-driven insights, creative planning and production – for all channels, whether social, influencer marketing, PR, CRM, media or instore marketing. We deliver all of the above, says Joachim Medalen, Managing Director at The&Partnership Nordics.
Read the full article in local trade press: Resume.se (Svenska)