With youth unemployment in the UK hitting 1.2 million, The Prince’s Trust had more people to help than ever before. We needed to find a way to drive donations and raise awareness of their ongoing work. Outside of their core supporters many people don’t realise The Trust need £1 million a week to continue their work.
Rather than just tell people, we set out to publicly showcase the ways The Trust help our talented young people, and the potential that can be realised when you support the youth of today. We created the Tomorrow Project – an innovative campaign which provided an engaging way for people to donate, whilst also giving them the opportunity to see the end results for themselves.
The Tomorrow Store became a thriving enterprise in the heart of London. Creating a bridge between The Prince’s Trust, the incredible talent they help, and the local community. For many it provided the experience, confidence and opportunity that could transform their careers.
The project has also been a huge commercial success, raising £100,000 in the first five months alone. All of these profits are ploughed back into The Prince’s Trust, helping more young people to turn their lives around.