Life’s Here. Be Ready.
This summer, we unveiled Argos’ new slogan and brand commitment with a major new campaign that positions the retailer as a champion and facilitator of brilliant life moments.
‘Life’s Here. Be Ready’ replaces its previous positioning of ‘You’re Good to Go’, highlighting Argos’ commitment to help their customers be ready for all of life’s moments, big or small. The sun-filled, energetic launch ad centres on a day in the park, reflecting on some of the great moments that British families can enjoy with the help of Argos.
The TV spot shows a young girl bored in her bedroom until she spots a bumble bee; her sign that summer has started! As she runs towards it, we’re transported to a joyful park scene where people of all ages are enjoying the British sunshine. We see families and couples making the most of the day; dancing with their mates, reuniting with their family, having a kickabout, playing frisbee and of course no British summer scene would be complete without a rain shower in the middle. All the action is housed within Argos red windows, with each window highlighting moments that Argos helps customers to enjoy.
The campaign launched with TV, OOH, social and digital.