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The&Partnership

The Sun

Are You Gonna Bingo?

We were appointed to refresh the Sun Bingo brand, raising awareness of and driving registrations to its easy-to-access, web-and-app based offering, supported by tech giant Playtech.

The campaign was a BIG, BOLD memorable campaign which properly stuck in people’s minds – underpinned by a hard-working BIONIC digital strategy with one clear CTA “Are you gonna bingo” across the integrated channels. It was a campaign where Culture met influencer meets shareable content – grime music meets Jayde Adams, up and coming Bristol comedian, meets shareable film. The film asset was the hero piece at the top of the iceberg with a hard working digital landscape sitting below.

The campaign also harnessed the power and scale of The Sun’s digital and print offering, targeting the title’s 4.5 million digital readers and over 3 million print readers each day through a series of advertorials, and on and offline adverts.

The work aired on TV as well as across print, digital and social media. Brand search increased by 24%, online registrations by 14% MOM, and gaming revenue by 19% MOM.


The Sun

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