Dylan joined in 2017 to bring data into the heart of our strategy and workflow.
Since helping instil Audience Planning within our EMEA agency network for Toyota, the approach is now globalised for clients including Electronic Arts, Centrica and TELUS.
Dylan started his career in data-driven marketing in 2003, and he was the first data specialist to complete the IPA’s Excellence Diploma programme. He has previously held data strategy and insight roles spanning the public sector, marketing research, media owners and media agencies.
His enthusiasm for running and motorsport usually exceeds his ability, but he perseveres with both anyway.