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The&Partnership led a WPP group of agencies to win Centrica’s global integrated account in one of the most hotly contested and closely watched reviews of 2019 (The&Partnership, Interpublic, Publicis).
Johnny Hornby, founder of The&Partnership, saw nothing remotely satisfying when Unilever threatened this week to withdraw ads from Google and Facebook unless they properly policed extremist content on their platforms.
More agencies are collaborating in bespoke units to service clients in-house. The&Partnership’s Toyota win proves the rising popularity of this approach.
The&Partnership and WPP have created an agency, Pulse Creative, to serve all of News UK’s advertising activity under a single P&L.