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Keep calm and carry on?

The COVID-19 crisis impact is likely to cause a recession unlike any that we’ve seen before. Learnings from the past may still offer valuable insight, but the current events are, for the most part, playing out in uncharted territory.


Perhaps it is time that brands start looking at consumers as individuals, and competitors as potential partners? Current business-models will have to be re-evaluated, and speed, agility and empathy are more important factors than ever before.


Whilst some are bound to fail, the brands that emerge from this crisis successfully will be remembered in the days to come.


Read the full article in local trade press: (Swedish)

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