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The&Partnership

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CRM Strategy Director – London

The&Partnership and Toyota

As Toyota’s European agency of record, we are helping them on a transformation journey to make the most of CRM and marketing automation in achieving their goal of maximizing customer lifetime value.  We are also working directly with several of Toyota’s local markets in CRM including Toyota GB.

The role

We are looking for an experienced CRM strategy director with automotive experience, to develop best-in-class CRM and marketing automation programmes for Toyota Europe and GB.

For Toyota Europe, they will be the main ‘CRM expert’ on integrated projects – working with both creative and media strategists to develop true data-driven, customer-centric marketing programmes that cover the lifecycle of customer comms, from vehicle launches and customer acquisition, as well as in-life programmes.

They will also oversee the strategic output of CRM programmes for Toyota GB and will be supported in both roles by a CRM strategist.

Key responsibilities

  • To work collaboratively as the ‘CRM specialist’ on integrated agency campaigns for Toyota Europe including vehicle launch or aftersales campaigns
  • To develop customer journeys that help the client become more ‘omnichannel in approach, making the most of the tech and data available
  • To develop creative briefs and work with creatives and account handlers to ensure work is on brand, on brief, and makes the most of the channel potential
  • To oversee the work of a CRM comms planner responding to briefs from Toyota GB to support specific campaigns or to meet the different needs of customers throughout their car buying and ownership cycle
  • To identify relevant audiences and develop contact strategies for each, taking into account both the business and audience needs
  • To have an understanding of what’s possible from a data, tech and organizational perspective at both Toyota Europe and Toyota GB
  • To work with the data strategists on the evaluation of campaigns, identifying opportunities for enhancement and improvement
  • To help support activities that increase ‘maturity’ in CRM and marketing automation across Europe – whether this is sharing best practice from within Toyota, the industry or outside the category
  • To work independently but also collaboratively with T&P colleagues from other disciplines plus clients and team members from other agencies

Skills and Experience required

  • CRM and digital planning experience
  • Automotive experience ideally, or if not, a passion for and interest in the category
  • Experience in developing integrated comms strategies across the customer journey
  • Good understanding of the role of customer data and the value that can be obtained from it
  • Good commercial understanding of how effective CRM can help grow the client’s bottom line.
  • Excellent time management skills to be able to prioritise own workload around deadlines
  • The ability to inspire excellent creative work, developing trusted relationships with creative teams
  • Experience with, or at least an interest in or understanding of Salesforce Marketing Cloud would be a plus

Personal Attributes

  • Collaborative team player, open-minded – non-political
  • Relentlessly curious about people, technology, brands, business
  • Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
  • Able to balance a strong point of view with an ability to listen, learn and adapt
  • Energised by doing the right thing for our clients; solution and results-focused
  • Positive, enthusiastic, unflappable

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.  We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

Thank you.

Thank you for your application. We will be in touch shortly. Good luck!

Insights Analyst – London

The&Partnership and client

We have recently started working with one of the largest FMCG groups in the world. Appointed as Global Tier 2 agency of record for their confectionary brand portfolio and covering all markets across the globe, we will be responsible for content. We’re in the middle of building a Brand Content & Conversion Hub, designed to lead an all-new approach to Social, Content, and E-Commerce.

It’s an exciting time for both the brand and the agency, a huge growth opportunity, and ideal for candidates who want to build the account and approach together with the leaders of the business.

The role

We’re looking for an Insights Manager to inform our approach to social and digital content and to help us define what ‘good’ looks like when we’re planning Always-On and Campaign work.

We’re looking for someone who can dive into conversations across planning, creative development, creation and media to help us put meaningful intelligent insight at the heart of everything we do, empowering everyone to innovate and optimise. Working across a variety of exciting brands, we want someone who can proactively find, curate and pull learnings various types of social & content data, consolidating them into actionable insights. If you’re fascinated by pulling interesting theories from Facebook Ads Manager reporting (among others), this is the role for you. This role is perfect for anyone looking to take on more autonomy and purpose from a background in Social Ads Management, Reporting, and Insights.

Skills and Experience required

The ability to work with multiple social and digital data sources

A keen eye for spotting insights useful for marketing efforts

Experience of working with social media teams

Experience in an agency environment

A strong understanding of the roles and functions of digital, social & content

Experience of social and digital comms essential

Experience of FMCG brands helpful but not mandatory.

Personal Attributes

Collaborative team player, open-minded, transparent, and non-political

Relentlessly curious about people, technology, brands, design, and business

Self-starting, proactive, and prepared to put in the hard yards to deliver excellence as part of a growing team

Output

Able to balance a strong point of view with an ability to listen, learn and adapt

Energised by doing the right thing for our clients; solution and results-focused

Positive, enthusiastic, unflappable

Strong motivation and drive to succeed

 

 

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.  We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

Thank you.

Thank you for your application. We will be in touch shortly. Good luck!

Community Manager – France

The&Partnership and client

We have recently started working with one of the largest FMCG groups in the world. Appointed as Global Tier 2 agency of record for their confectionary brand portfolio and covering all markets across the globe, we will be responsible for content. Content spans all channels and scope from digital video campaigns, vCRM ecosystems, and programmes to website UX, design and build. Our remit is wide and we will be building dedicated hubs across the world as we deepen the team throughout 2021. It’s an exciting time for both the brand and the agency, a huge growth opportunity, and ideal for candidates who want to build the account and approach together with the leaders of the business.

The role

We’re looking for an enthusiastic, passionate, French-speaking, Community Manager with some previous experience in a similar role. A great communicator who can work with a diverse range of teams and across several brands.

The successful candidate needs to be socially native, with experience of managing, coordinating, and responding across platforms, particularly Facebook, Instagram, and Twitter. They will be responsible for owning the day-to-day management of their accounts – from posting localised content, ensuring timely responses, managing content calendars, and providing local market nuance, all while maintaining the brand TOV.

 

A strong understanding and interest in Social Media is fundamental with Community Management at the core. In general, you need to be positively buoyant; resilient and up for a challenge, whether it be responding to consumer queries, developing social FAQs, or collaborating with the brand or team on reactive content or crisis/incident management.

 

The role will require some weekend and evening cover to support reactive social content or crisis management on the odd occasion.

Core skills & experience

  • Proven experience managing social media channels
  • Fluent in French.
  • A passion for communications and Community Management – a great communicator
  • Good understanding of posting brand content to and responding on Facebook, Instagram, YouTube, Twitter, and Snapchat, ideally on a high-volume, fast turnaround social brand account.
  • Clear knowledge of the social media landscape with the ability to optimize the content on key channels and adapt to emerging platforms (TikTok and Twitch) and trends.
  • Experience of working with social management tools preferably Hootsuite
  • Experience of social analytics tools and reporting metrics preferably TalkWalker
  • Strong and creative wordsmith and proof-reading skills
  • A self-starter with an eye for detail
  • Comfortable in a fast-paced environment working to tight deadlines with the ability to multitask
  • Robust understanding of brand reputation and Social Crisis Management
  • Ability to work across client /agency departments to deliver cross-functional responses through social channels
  • Comfortable taking a risk-balanced approach to social in responses and content and the ability to identify issues before they arise / escalate accordingly.

Key responsibilities

  • Day-to-day management of social communities for multiple brands, across all social media channels – regular posting and monitoring of content, ensuring timely responses to brand interactions and tone of voice consistency.
  • Primary contact for Social Managers, ensuring the best social consumer responses for campaigns. This will also involve adapting or putting together Social Q&As (campaign, new product, contentious media topics).
  • Ownership of social processes/procedures (approval, scheduling, monitoring), including regularly reviewing our Crisis and Incident Plan and inputting into relevant ‘Wargaming’ sessions prior to campaign launch.
  • Working closely with Social Managers to develop and deliver the Content Calendars for each brand– inputting activity, shuffling, and flagging possible clashes. Pre-empting/planning workload off the back of this.
  • Helping Social Managers and Content Strategists understand the local markets and any nuance/insight that is particularly helpful across brands and campaigns.
  • Custodian of the brands’ social reputation in the market.

Additional responsibilities

  • May be required to develop ad-hoc social content across reactive projects. This could be through additional copy or pushing the creation through the agency from design to approval.

Personal attributes

  • Collaborative team player, open-minded, transparent and non-political
  • Relentlessly curious about people, technology, brands, design, and business
  • Self-starting, proactive, and prepared to put in the hard yards to deliver excellent creative output
  • Able to balance a strong point of view with an ability to listen, learn and adapt
  • Energised by doing the right thing for our clients; solution and results-focused
  • Positive, enthusiastic, unflappable
  • Strong motivation and drive to succeed

 

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

Thank you.

Thank you for your application. We will be in touch shortly. Good luck!

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