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About The&Partnership

At The&Partnership we bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this The&Model and the premise is very simple. Agency Creative, Strategy, Media, PR and Data/CRM, all working side by side, solving problems as one collaborative team with the client.

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

The&Partnership and BAT

In September 2020 The&Partnership was appointed to build a global in-house content agency for BAT’s new category products (Velo, glo and Vype). The appointment was driven by BAT’s desire for a new global digital partner to help them transform how they produce digital content to support the global growth of new category brands. This lead to the creation of Beat. Starting with a Global Studio based in London along with Local Studios located throughout the globe.

The&Partnership will be responsible for the end-to-end content framework, from setting digital strategies across social, CRM and web to content creation and global delivery. The newly formed Local Content Studio will be a fast moving ‘marketing newsroom’ building and adapting banks of creative assets, that are created, distributed, measured and improved in real time. The content produced will be for products that offer customers a greater choice of more enjoyable, less risky products and not for traditional cigarettes. The agency will play a pivotal role in accelerating the growth of these new categories which reduce the health impact of the BAT business.

The role

The Team Leader is a crucial part of the Beat NWEA Studio leadership team, working alongside a Lead Creator and Senior Strategists operating across the UK, France, Denmark, Norway and Sweden. The successful candidate will have extensive experience in performance digital/social and content and instinctively think digital before all other channels. As a leadership team you will be responsible for a 20+ person content studio of performance digital/social and content specialists and take the lead in guiding the client through what will be a transformative change in how they work with their agency partners to produce digital content for their markets.

Key requirements

Strategic nous

• Smart, business-focused, brand thinker that owns and develops insightful strategies
• Advise and guide senior clients – acting as a sounding board on business challenges
• Partner with the Lead Creator and Senior Strategists to develop and evolve the strategy and creative

Creative passion

• Drive strategically sound digital creative solutions
• Help drive ‘idea led’ performance and digital creative solutions that reflect modern marketing
• Be a sound judge of creative work and have a desire to raise the bar on all briefs
• Provide leadership in the production process to ensure best in class delivery across all digital touchpoints

Client relationships

• Develop a thorough understanding of BAT’s local business and the major factors and trends shaping their sector
• Build an excellent rapport with all clients based upon trust/mutual understanding
• Be the client’s first port of call for all issues and opportunities.
• Foresee any client issues/questions or internal resourcing issues before they arise
• Drive organic growth

Operational skills

• Strong financial skills with focus on driving strong income and margin performance
• Ability to lead and liaise with other departments to set the Agency up for success on all projects
• Manage relationships with Joint Venture partner Tag
• Own, manage and iterate the bespoke processes that drive the embedded &model for BAT (given these include multiple disciplines)

Driving from the front

• Manage Client Services team to deliver projects on time, on budget and to the highest standard
• Grow and nurture direct reports providing coaching, guidance and inspiration

Skills and Experience required

• Integrated marketing experience with a particular focus on performance, digital, social, content and CRM
• Experience of social and digital comms essential
• Must be forward thinking and embrace creative innovation in the digital space
• Ability and proven track record of leading and building high performing teams
• Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike
• Experience of another highly regulated sector such as Pharma or Alcohol would be helpful but not mandatory
• Great communication skills, both verbal and written
• Proven confidence to negotiate with and influence peers and senior clients
• Hold the position of trusted partner and advocate to clients, providing advice and guidance
• Big picture thinking with strong attention to detail

Personal attributes

• Collaborative team player, open minded, transparent and non-political
• Relentlessly curious about people, technology, brands, design and business
• Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
• Able to balance a strong point of view with an ability to listen, learn and adapt
• Energised by doing the right thing for our clients; solution and results focused
• Positive, enthusiastic, unflappable
• Strong motivation and drive to succeed

About The&Partnership

At The&Partnership we bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this The&Model and the premise is very simple. Agency Creative, Strategy, Media, PR, Data and CRM, all working side by side, solving problems as one collaborative team with the client.

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

The Role

• A Head of Design to own design output in the UK pillar of The&Partnership.
• Responsible for design across all media, channels and clients.
• Be an authoritative, assertive figurehead for design in the agency.
• Contributing to upstream conversations, and champion the use of design as a tool for solving business problems.
• Maintaining and building the talent base in the department, responding to an ever-evolving agency and industry landscape, keeping an eye on the future.
• Maintaining and building a safe, inclusive, creatively fertile studio culture which values its place at the heart of the agency.

Key Skills

• A highly experienced and proven multidisciplinary designer. In addition to design for ATL campaigns, can show commercial experience from other disciplines eg, branding, publishing, packaging, social and digital.
• An inspiring hands-on craftsperson with an enviable personal portfolio.
• Able to lead by example, but not slave to their tools.
• An experienced design lead, able to give patient and constructive feedback to their team.
• Able to take raw design work and build into a coherent presentation with clear structure and compelling arguments.
• An easy and relaxed presentation style, able to engage and reassure colleagues and clients.
• Culturally switched-on, modern, progressive outlook on the world.
• Enthusiastic and collaborative

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

Who is The&Partnership?

We at The&Partnership bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this &Model and the premise is very simple. Agency Creative, Strategy, Media, PR and CRM, all working side by side, solving problems as one collaborative team with the client.

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

Our ambition is to be the most important place in our people’s careers, and with a model that sees some teams embedded with clients, others ‘beside clients’ or in one of our head offices, there are plenty of opportunities for variety and stretch.

Over the years, we’ve learnt that these principles are what set us apart and keep us fresh:

• It’s not who you are it’s what you bring
• We is always stronger than ME
• Don’t stay put, stay curious
• Never stop asking, ‘and?’

The role

We have a long standing relationship with both clients and are looking for a candidate to join to help the team to drive our creative output forward. The client has placed a lot of confidence in the agency and see us as an extension of their team, so we’re looking for someone who can really get under the skin of the needs of both brands.

Strategy

• Learns about the creation and exposition of great strategy
• Strives to know the most about the client’s marketplace and competitive set. Is aware of client business objectives and priorities
• Keeps team up to date with key competitor info & comms
• Supports the strategist in developing briefs and gets involved in briefing of comms within existing campaigns/templates
• Starts to understand different research methodologies and how they are used in the creative process
• Starts to understand the roles of different T&P agencies, media partners and third parties in developing campaigns

Creativity

• Supports an environment for big, bold and bionic ideas to flourish
• Articulates creative understanding and shares their POV on the work
• Shows creative judgement
• Supports AM in managing feedback & approvals
• Learns industry and account specific regulations and shares relevant info aroundcreative work
• Supports AM in managing regulatory process and relationships
• Develops an understanding of how ideas can travel across media
• Actively listens and seeks to understand creative feedback

Agility

• Contributes to the agility of the team and navigates or escalates problems where appropriate
• Supports the wider account team – scheduling and prepping for meetings, organising team status, booking travel, providing competitor reviews etc
• Demonstrates interest in and enthusiasm for all parts of the process and seeks ways to optimise ways of working
• Remains calm and positive in the face of change or when under pressure. Displays a “can do” attitude
• Demonstrates understanding of expectations & actions and executes accordingly
• Writes lists to ensure prioritisation of tasks and effective time management.
• Manages expectations of others in their team and at client, where necessary
• Learn new skills and implement them in the day-to-day

Production

• Learning different production skills and processes to help deliver high quality work
• Shows enthusiasm to develop a breadth of experience across media & production techniques
• Supports AM in working with agency producers, production partners & third parties (i.e. bloggers, influencers, platform /media owners) to deliver projects across all media
• Facilitates good communication across departments involved in a project, keeping contact reports and following up on requests
• Helps make it happen, is proactive and can operate at speed to deliver high quality content
• Respects and owns the detail across the project

Leadership

• Building effective relationships with close client and agency team and some wider stakeholders
• Understands the agency environment and demonstrates professional behaviour
• Builds trusting relationships with clients and other departments.
• Demonstrates passion and high standard of client service
• Has a point of view and offers up solutions to problems
• Is building good communication skills -Active listening, is clear and concise
• Active citizen in the department and wider agency

Entrepreneurship

• Developing an understanding of management of account finances and production budgets
• Understands and plays a role in maintaining the WIP.
• Has a good relationship with finance dept
• Understands estimates and tracks billing and payments
• Able to communicate costs to client
• Awareness of relevant project finances
• Aware of agency revenue streams

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

About The&Partnership 

The&Partnership is one of the world’s fastest-growing independent agency networks, increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this approach The&Model, and the premise is very simple. Agency Creative, Strategy, Media, PR, Data and CRM, all working side by side, solving problems as one collaborative team with our client.

As the media arm of The&Partnership, m/SIX is instrumental in delivering this innovative model. Backed by the might of WPP and GroupM, we have doubled in size in the last two years, becoming one of the world’s fastest growing media planning and buying agencies in our own right, comprising an international network of over 40 offices across 3 continents.

Pulse is the flagship example of The&Model in action, a 60-person in house agency built bespoke for News UK’s stable of world class brands – The Times & Sunday Times, The Sun, and Wireless Group (which includes Virgin Radio, talkSPORT, talkRADIO, and Times Radio).

A unique joint venture between mSIX, The&Partnership and Wunderman Thompson, the agency’s remit is as full-service as they come, operating at the most upstream level possible: covering strategy, creative and delivery across all channels, functioning as a true partner working directly into the management of each brand rather than via a traditional marketing department.

Role Description

Using knowledge of digital media channels and formats, digital creative best practice and data expertise to help improve advertising performance

We are looking for someone to help set the strategy, standards and expectations across digital performance channels from both a media planning and creative strategy perspective.

Key Accountabilities

• Working closely in partnership with clients at all levels, the successful candidate will be the ‘go to’ person to drive and improve performance marketing, including:
• Support the development of digital performance and data strategies from the start of the strategic process right through to activation, reporting and evaluation
• Drive a test and learn culture by suggesting suggesting different formats, channels and opportunities for creative variations
• Evaluate digital media plans and creative ideas and suggest ways to make them synergistic
• Collaborate with client digital stakeholders and specialists across biddable, programmatic, SEO, analytics and reporting to ensure cohesive delivery
• Be a passionate advocate for digital with ambition to drive both the business and the agency to a market leading position in the performance digital space
• This role offers a fantastic opportunity for an enthusiastic, driven individual who has strong digital and performance media experience and interest in helping to shape the creative output.

Key qualities and skills

• Digital experience, particularly with a performance focused background
• Able to work collaboratively with creative and strategic teams and can demonstrate examples of doing this successfully
• Good, up-to-date knowledge of creative best practices across social media platforms
• Have a strong digital background but are also comfortable speaking the language of performance to non-specialist colleagues and clients
• Able to make the complex simple and are a trusted team player in your current role
• Have a proactive and positive approach and can liaise with people on any level from exec to Exec
• Adhere to values of transparency, energy and being pioneering in your professional approach
• A self-starter and inspiring to those around you

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

About The&Partnership

At The&Partnership we bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this The&Model and the premise is very simple. Agency Creative, Strategy, Media, PR, Data and CRM, all working side by side, solving problems as one collaborative team with the client.

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

The role

We’re looking for a motion designer will play a pivotal role in the creative output of The&Partnership Studio. Working closely with the creative department and design studio, you will be the driving force behind our push to embrace motion in everything we do. You will not only inspire the creative department but ensure the highest quality output of motion is achieved. Nearly every brief now requires an aspect of motion design.

Key responsibilities

• This role is a new role within the department so you will be expected to shape it and make it your own.
• Excellent working knowledge of the Adobe suite, in particular the motion side of these applications.
• Inspire the rest of the creative department with up-to-date motion and design references
• Ensure motion is considered at the start of every brief.
• Maintain a high standard and push the creative output of motion within the agency.
• Be up to date with latest trends withing the art and design world.
• Be comfortable with presenting work both internally to our teams and externally to clients.
• Building strong relationships with the teams in the creative department and London studio.
• Confident in managing your own time and being able to work to the occasional tight deadline.
• Comfortable working by yourself on projects, from conception to completion.
• Strong attention to detail.
• Passionate about art and design.
• Pro-active and constantly looking for the next opportunity within a brief.
• Able to multi-task and manage multiple projects at the same time.

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

Who is The&Partnership?

We at The&Partnership bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this &Model and the premise is very simple. Agency Creative, Strategy, Media, PR and CRM, all working side by side, solving problems as one collaborative team with the client.

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

Our ambition is to be the most important place in our people’s careers, and with a model that sees some teams embedded with clients, others ‘beside clients’ or in one of our head offices, there are plenty of opportunities for variety and stretch.

Over the years, we’ve learnt that these principles are what set us apart and keep us fresh:

·      It’s not who you are it’s what you bring

·      We is always stronger than ME

·      Don’t stay put, stay curious

·      Never stop asking, ‘and?’

The role

We are looking for a candidate to help the team deliver projects end-to-end and drive our creative output forward. The portfolio nature of the Mars accounts brings great opportunities to work on multiple brands and campaigns, so we’re looking for someone who is comfortable balancing multiple projects and priorities and who can build fast relationships with clients and internal team members.

The role will report into a Senior Account Director, supported by an Account Executive working with local, regional and global brand teams. Project channels are likely to include:

• Social and digital activations to support ATL activity, including website, CRM and DCO campaigns
• Always on in-market activities with a digital focus
• Product launch campaigns across the full marketing mix
• Developing new creative for established brands in new and existing markets

The successful candidate will work with strategy, creative and other stakeholders to support development of campaign activity and drive best practice development.

Key skills would include :

• Experience of social and digital channels
• Experience delivering International campaigns, particularly pan-European activations
• A proven ability to manage multiple projects simultaneously and smoothly – from initial brief to final asset delivery
• Organised and methodical with excellent time management skills to manage projects through deadlines

Key personal attributes:

• Collaborative team player, open minded – non-political.
• Relentlessly curious about people, technology, brands, business.
• Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output.
• Able to balance a strong point of view with an ability to listen, learn and adapt.
• Energised by doing the right thing for our clients; solution and results focused.
• Positive, enthusiastic, unflappable. Be able to work autonomously and to tight, fast paced timescales.
• Be able to deliver campaigns on time and on budget, but also think strategically about a challenge or problem.
• Be professional at all times and have excellent client service instincts.

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

About The&Partnership

At The&Partnership we bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this The&Model and the premise is very simple. Agency Creative, Strategy, Media, PR, Data and CRM, all working side by side, solving problems as one collaborative team with the client.

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

The role

Strategy

• Partners with strategists to drive the creation and exposition of great strategy
• Helps to defines client’s business/project objectives
• Shape and deliver an over-arching brand strategy
• Ensures there is rigour around briefs and briefing process
• Expert in clients research methodologies and uses them to build ideas rather than stagnate them.
• Leads relations with media partners and third parties to identify right channels and activate appropriately
• Lead comms plan and develop role for each channel within campaign eco-system

Creativity

• Leadership provides the environment for big, bold and bionic ideas to flourish
• Leads creative ambition across agency and client teams
• Leads on ideas. Is able to see potential, shape, build and interrogate them
• Knows how to challenge, influence and protect work with senior-stakeholders and through research and regulatory checks
• Creates ground for positive reception to ideas and excels in presentation of creative work
• Leads on making sure ideas are executed best for each channel

Agility

• Leads an agile account, organises resource and sets the pace to deliver against client expectations and their broader business objectives
• Creates clear vision of how to create success across both projects and broader account
• Oversees different disciplines & stakeholders to optimise process and work effectively
• Expert judgement on when to engage and manage different disciplines and stake- holders.
• Ability to forward plan, anticipate problems & adapt across work-streams
• Master of expectations and manages information flow to senior stakeholders

Production

• Oversees the production phase to ensure high quality delivery of work in all channels
• Can influence lead agency producers, production partners, third parties to ensure the best outcome
• Able to oversee and navigate multiple production processes at any one time
• Can provide clarity and direction when projects are rocky, or the pathway is unclear
• Creates opportunities to make the most of our creative deliverables and budgets
• Interrogates the production process and drives optimisation where appropriate
• Learns from the front where new technologies and production processes are involved

Leadership

• Leads effective relationships with senior management, clients and stakeholders to create best possible outcome
• Owns client relationship and partners with senior stakeholders to deliver best outcome
• Leads the account to improve the quality of work & drive effective ways of working
• Navigates unknown or difficult situations to avoid conflict and create a good outcome
• Exceptional presentation and communication skills – acute listening, persuasion and conviction
• Leads the pastoral care of their team, is a role model to the department and respected agency wide

Entrepreneurship

• Protects and delivers incremental revenue via creative opportunities & new agency offerings
• Leads annual fee proposal, project fees and bonuses across the account to drive profitability
• Responsible for mapping out scope of work and balancing agency resource against productivity
• Works to ensure maximum revenue for agency services (e.g. Alumina & Studio)
• Strong analytical and negotiation skills especially around project fees and contract scope
• Sells T&P model and is alert to opportunities for new business

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

About The&Partnership

The&Partnership is both the UK’s largest and Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model.

Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined agency group last year saw a year of record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop.

It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas.

Designed to meet clients’ growing need for maximum speed, agility, cost-effectiveness and integration, these multi-disciplined ‘&Model’ agencies are driving impressive results for clients including News UK and TalkTalk in London, The Wall Street Journal in New York, TELUS in Canada, RBS in Edinburgh, as well as Toyota and Lexus across 17 markets in Europe.

The&Partnership also has offices in London, New York, Canada and Asia, and is partnered with global media planning and buying network m/SIX through a joint venture with GroupM.

Key responsibilities:

• Leads the day-to-day relationship with the client and gives clear, decisive and thoughtful direction on individual projects.
• Liaises with client to discuss specific product/service to be marketed in detail and develops the most appropriate strategy to deliver the objectives.
• Leads development of short term project briefs and is highly involved in the longer-term brand/marketing planning. Defines target audience and implements strategy through appropriate media planning work.
• Thinks beyond the day-to-day to next 6 months and plans for longer term opportunities. Responsible for quality of output and efficiency of how account is run.
• Brings strategic insight to discussions and can refocus creative teams and clients with strong persuasion and negotiation skills.
• Evaluates campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.
• Navigates through all the exciting innovation in the market to distil smart ideas of what the client could do beyond the day to day to make a different to their business. Stays abreast of changes in media, readership or viewing figures and advertising rates.
• Develops a strong one to one relationships with both SBM and Marketing directors – holds their own with senior stakeholders internally and externally.
• Ensures resource is used efficiently at the right time and helps internal departments plan for what’s ahead effectively.
• Solves most problems themselves but also highly effective at managing upwards.
• Leads the agency relationship with other agency partners and meets with them regularly.
• Understands social media and can help implement social media strategy for client brands
• Meets financial objectives as set by Business Director. Identifies out of scope opportunities and negotiates project fees with clients where appropriate. Responsible for ensuring that agreed scope and fee align and will work with BD to adjust where needed.

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.