Belinda is a Marketing and Diversity activist currently serving as the Global Diversity Ambassador for the World Federation of Advertisers. Previously, she was Head of Global Marketing Intelligence at Electronic Arts (EA) where she created their first central team to lead content, channel and audience strategy as well as marketing effectiveness and measurement.
Belinda came to EA as the architect and GM for EA’s global paid media discipline, including creating their first in-house global media agency. Previously, she was the Director of Programmatic Strategy at 360i where she oversaw strategy, buying, and data capabilities across all programmatic accounts and client teams. A veteran of the New York Ad Tech industry including a stint at the IAB; Belinda started her career in product management and marketing at AT&T.
Though she is taking a break from media, Belinda is continuing to her work helping our industry build inclusive workplaces which support and champion diverse talent and work and has excitedly agreed to come on in a Special Advisor role to help us chart an equally thoughtful and effective approach to this work internally.