talkSPORT is the home of World Cup radio coverage, broadcasting every game live and covering the tournament around the clock. It’s wall-to-wall coverage, so to promote it, they’ve taken a wall in Shoreditch and covered it in a 50ft mural.
Created by News UK’s dedicated agency, Pulse Creative (a joint-venture between The&Partnership, mSix&Partners and Wunderman Thompson) and hand-painted advertising specialist Global Street Art, the campaign shines the spotlight on talkSPORT’s non-stop coverage of the upcoming World Cup in Qatar.
At the centre of the campaign is the 50ft mural, which will be supported by social, press and digital. A series of short films will bring the mural to a wider audience, one of which shows two hooded figures painting the mural before revealing themselves as talkSPORT Gameday Phone-In host Gabby
Agbonlahor, and the king of sports breakfast broadcasting Alan Brazil. Brazil is joined by fellow World Cup veteran Ally McCoist, who laments the pair for running late to a live broadcast.