The art of standing out
We were briefed to make the new Lexus NX famous for its striking design. Research showed that our audience were passionate about art and culture and wanted a vehicle that reflected their discerning taste.
Our campaign recreated works of art – including Van Gogh, Koons, Mondrian and Hopper – and featured the new NX driving through the scenes and carried the line ‘The Art of Standing’.
The NX became the top selling Lexus model in Europe and won a silver award for print at Creative Circle.