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British Gas

Thanks, Uncle Wilbur

This film plays off the insight that everyone loves to get as ‘thank you’. British Gas launched a rewards scheme for all their customers including free energy days and a chance to win tickets to the O2! It’s a heart-meltingly cute scene as the two kiddie penguins hold a homemade sign saying ‘Thanks, Uncle Wilbur!’. Wilbur is delighted and really appreciates the thoughtful gesture.


The campaign helped British Gas gain over 1 million Rewards customers in the first year since the programme’s launch.

British Gas

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