We’ve been working with The Prince’s Trust for a number of years now, helping them to support young people to “live, learn and earn”.
During COVID-19, the charity’s physical centres were forced to close, leaving a number of young people feeling lost without the support they would usually have received from this network.
The Prince’s Trust had set up a brilliant online Coronavirus hub to support young people during this time, and we wanted to help them to get the message out there that they were still there for young people as they had been before.
We rallied the charity’s extensive network of celebrity ambassadors to create a digital film, inviting each of them to record a monologue explaining that The Prince’s Trust was still open and was ready to help young people right now.
The combined reach of the ambassadors’ network was 20 million, and on the day the film launched it the support hub experienced its highest ever traffic. More importantly, the campaign helped many young people seek out The Prince’s Trust’s support during an extremely difficult time.