Royal Visit

‘Royal Visit’ brings to life the insight that having grandparents visit is like having the Queen come for tea. The ad dramatises how Argos saves the day when preparations go awry, whilst showcasing Argos’s extensive furniture and homeware offering and driving awareness of its concessions within Sainsbury’s stores. Integrated across TV, VOD and social, the campaign demonstrates that Argos is the perfect partner to help families tackle anything that life throws at them.

Campaign increased perception that Argos understands customer needs to 67% (+5pts YOY) and drove overall ad impact scores to a new high.