Ready for take off

In ‘Ready for Take Off’, Argos transports millions of viewers to a magical Argos distribution centre, where a troupe of Argos elves are helping Santa to deliver hundreds of thousands of gifts across the country at record speed on bright red super-sleighs. The advert celebrates Argos’s commitment to super speedy delivery, with online orders delivered in as little as four hours through its market-leading nationwide Fast Track same-day delivery service.

The campaign was independently judged by Millward Brown as 2017’s most engaging and involving Christmas ad.