Operation Holiday

‘Operation Holiday,’ is a high-octane dramatisation of one family’s trip away in preparation for the British summer. Spanning TV, digital, social, in-store, the ad launched Argos’s new ‘You’re Good To Go’ campaign, marking a shift in brand positioning for Argos as it targets busy parents and demonstrates the digital retailer’s commitment to moving at the same speed as fast-paced modern family life.

Following the campaign, perceptions that Argos ‘understands customer needs’ reached a record high.