TransPennine Route Upgrade
On Track to Better
A multimedia marketing campaign, ‘On track to Better’ launched across digital, TV, radio, digital billboards, display, social, PPC and in-station advertising. It marked the first major campaign to promote this multi-billion-pound programme of improvements.
At the heart of the campaign is a stop motion animation advert, featuring both TPE and Northern trains, that communicates just some of the many scheme benefits to customers.