Extensive customer research identified that creating an ecosystem of interconnected products lies at the heart of what people search for when setting up a smart home. Better known for its stand-alone smart thermostat, we created the first Hive campaign that showcases the brands entire smart home range working together – all controlled by your voice, phone or activated with motion sensors.
Inspired by the needs of modern families who need their homes to be brilliant places to live, the campaign follows a typical busy day and shows how Hive can bring a little modern magic to home that are evolving to become the centre for work, rest, play, school, working out and socialising.
The new creative style will form the basis of all Hive marketing and communications throughout 2020 and into 2021, informing a multi-channel approach whenever a customer engages with Hive, whether that be via the website, receiving direct communications or across social channels. First party data ensures a truly personalised connection from the first moment of contact right through their customer lifetime.