80 Days of Argos
‘80 Days of Argos’ is a big, bold and bionic integrated campaign that celebrates Argos’ market-leading Fast Track Same Day Delivery service through 80 individually date-stamped ads – a media world first. Data-driven product selection ensured each day’s ad featured products most likely to be popular that day, whilst culturally topical creative and reactive executions kept the simple message ‘Want it today, Get it today’ relevant throughout Spring and Summer 2017.
The campaign accelerated customer perceptions that Argos is fast, innovative, and up-to-date – ultimately overtaking Amazon for ‘fastest’. Additionally, we achieved significant sales uplift from Brand TV YOY, drove considerably higher than average ROI, and won 2 Cannes Lions.