The&Partnership scores at the 2019 Marketing Society Awards
The&Partnership were named Brand Communication B2C winners at The Marketing Society Awards 2019, for our Toyota AYGO ‘Go Your Own Way’ campaign.
We definitely didn’t stick with the safety of the category norms and instead drove engagement, brand impact and sales with the help of four drag queens, who know a thing or two about going their own way.
The awards celebrate agencies that have demonstrated bravery in their approach to a considerable challenge, excelled with their marketing creativity, pushed boundaries and confronted big taboos.
Watch the campaign here.