The new integration

More agencies are collaborating in bespoke units to service clients in-house. The&Partnership’s Toyota win proves the rising popularity of this approach.

According to Johnny Hornby, founder of The&Partnership, one of the keys reasons is its single bottom line. The&Partnership allocates resource and cost upfront and shares profit at the end.

The data revolution has meant that clients need to be more fleet of food, and an integrated team seems to be the solution.