The&Partnership The&Partnership
The&Partnership
23.11.20

One of our Senior Planners, Matt Shaw, talks to Creativebrief about the importance of joyful magic this Christmas

One of our Senior Planners, Matt Shaw, features in Creativebrief’s latest article – giving people a dose of Christmas spirit and exploring how escapism always triumphs in dark times.

 

His key take-outs?

 

1. Consumers don’t need us to reference the pandemic, we just need to be sensitive to the realities of it

2. Adverts hold a privileged place in the nation’s Christmas experience. We shouldn’t take this for granted in a year where many traditions have been lost

3. Escapism has always been effective in times of hardship, people want to dream of a better reality

4. Emotional advertising drives effectiveness, but after a year of sadness and fear let’s choose happiness and joy

 

Read the full article here.

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