The&Partnership The&Partnership
The&Partnership
10.05.21

RNIB ‘Design For Everyone’ named a Winner in latest Creative Review Annual

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‘Design For Everyone’ aims to highlight the challenges blind and partially sighted women face using pregnancy tests, and why a more universal design is required. The&Partnership London Creative, Helen Rogerson, stumbled across the shocking insight that blind people still need assistance to read their own pregnancy tests; inspiring the creation of a accessible pregnancy test prototype and a fully integrated campaign raising awareness of the ‘private versus public’ issue that many blind and partially sighted people face.

 

You can read more about the campaign and why it was selected for this year’s Creative Review Annual, here.

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