Lead by example
The Toyota Camry opened a new chapter in Spain. The sedan par excellence arrived in our country and, in addition to its campaign, we decided to bet on Branded Content to cross the barriers of conventional media. That way we could reach a very special target: leaders.
To do this, we expanded the concept of Lead by example, relying on Forbes magazine, looking for new references in business leadership, so that they could tell us how they had redefined those roles of ‘bosses’.
The result was 3 conferences that gave us great results.