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In 2018, Toyota wins the Efficiency Grand Prize

Toyota Spain has been awarded with the Grand Prize for Efficiency by the 2018 Efficiency Awards for ‘Drive Like You Think’, the communication platform of the leader brand in Hybrids that has gotten incredibly good business results and brand image for Toyota since it was launched in 2017.

‘Conduce Como Piensas’ (‘Drive Like You Think’) has been chosen as the great campaign of the year among the 197 cases presented, of which 109 were finalists to achieve the highest award as the most effective campaigns of 2018. Up to a total of 72 advertisers and 63 agencies have participated in this new appointment at the Teatro Real whose tickets were sold out in record time.

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