New Toyota Campaign – Drive Like You Think
In May 2018, we launched the new Toyota campaign under the Drive Like You Think platform.
Here we worked on the leadership of the brand in the hybrid segment with a promise: in 2022, all Toyota sold will be hybrids. For getting that we launched different spots, like a manifesto with the Toyota C-HR model, where we told this promise and also, the values of the brand.
The brand was being built so strong, that we could even launch a spot without needing a voiceover to explain:
To highlight the mindset change of our customers, we explored new ways of understanding mobility with the Toyota Yaris Hybrid.
And finally, we also created some digital content to clarify the characteristics of Toyota hybrid cars.
Read the full new here: https://prensa.toyota.es/toyota-espana-estrena-una-nueva-campana-de-conduce-como-piensas/