About The&Partnership

The&Partnership is both the UK’s largest and Europe’s fastest-growing independent agency network. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined agency group last year saw a year of record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop.

It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas.

Designed to meet clients’ growing need for maximum speed, agility, cost-effectiveness and integration, these multi-disciplined ‘&Model’ agencies are driving impressive results for clients including News UK in London, The Wall Street Journal in New York, TELUS in Canada, RBS in Edinburgh, as well as Toyota and Lexus across 17 markets in Europe.

The client

In 2020 we successfully secured a place as a roster agency for global FMCG powerhouse Mars – a pitch successfully conducted and won without meeting a single client. We have subsequently successfully set-up digital marketing hubs around different product portfolios for Mars and are now in the process of doing the same for their portfolio of Petcare brands. We are already gaining industry recognition for our ground-breaking work for brands such as Ben’s Original and Wrigleys.

The role

We are working closely with the Mars clients to build a digital marketing hub to develop campaigns and programmes for Mars Petcare brands across Europe.

The Petcare category is currently enjoying explosive volume growth due to the increase in number of people getting pets in the pandemic; as well as value growth due to product premiumisation. It’s also a category that’s being disrupted by direct-to-consumer brands entering the market, specifically designed to appeal to the new generation of pet parents.

We are looking for an overall Strategic lead for the Petcare Digital Hub that will work with the business and content leads to shape the team and offering around the needs of the client, to meet their ambitious marketing and business goals.

Key Responsibilities

• Overall strategic lead for Mars Petcare digital activity

• Managing the strategic output of the petcare hub including team management

• Developing roadmaps for specific brands

• Owning the wider digital ecosystem (including digital, social, and email marketing) for each of the brands

• Translating each brand essence into strategies that recruit the right customers, and activate them across paid and owned marketing channels

• Briefing creatives

• To act as the voice of the customer throughout the process

• To have a good understanding of the customer data landscape

• To be able to translate complex ideas into simple stories that can gain buy-in

• To work collaboratively with other T&P colleagues as well as team members from other agencies to act as ‘one team’ in sharing ideas and recommendations with the client

• To ensure there is a robust measurement and KPI framework and process in place

Experience

• Experience at a strategy director level being comfortable presenting to senior level clients

• International client experience – developing work that can meet the needs of different consumers in different markets

• Digital creative – turning brand propositions into compelling creative that can flex across different paid / owned / earned channels including CRM

• Content strategy – developing a calendar or programme of activity

• Data literacy – being able to understand how marketing can support a client’s 1st party data strategy with a robust approach to measurement and reporting

• FMCG or direct-to-consumer experience a plus

Personal attributes

• Collaborative team player

• Relentlessly curious about people, technology, brands, business

• Self-starting and proactive

• Able to balance a strong point of view with an ability to listen, learn and adapt

• Interested in doing the right thing for our clients; solution and results focused

• Calm under pressure and able to inspire team members

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

Who are The&Partnership?

We at The&Partnership bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this &Model and the premise is very simple. Agency Creative, Strategy, Media, PR and Data/CRM, all working side by side, solving problems as one collaborative team with the client.

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

Our ambition is to be the most important place in our people’s careers, and with a model that sees some teams embedded with clients, others ‘beside clients’ or in one of our head offices, there are plenty of opportunities for variety and stretch.

Over the years, we’ve learnt that these principles are what set us apart and keep us fresh:

•      It’s not who you are it’s what you bring

•      We is always stronger than ME

•      Don’t stay put, stay curious

•      Never stop asking, ‘and?’

The&Partnership and client

We have recently started working with one of the largest FMCG groups in the world, Mars. Appointed as Global Tier 2 agency of record for their confectionary brand portfolio and covering all markets across the globe, we will be responsible for content.

Content spans all channels and scopes but will focus mainly on Social Content and E-Commerce Content with a view to also expanding into Search & Sites in the not too distant future.

Our remit is wide and we will be building dedicated hubs across the world as we deepen the team throughout 2022.

It’s an exciting time for both the brand and the agency, a huge growth opportunity and ideal for candidates who want to build the account and approach together with the leaders of the business.

The role

As a Senior Content Strategist, you’ll work with an ever-growing team of talented Social Managers, Designers, E-Commerce experts and Media Planners, leading the way and setting the direction. You’ll embrace the differences between building brands and converting sales and pull them together in strategic and organisational thinking across the consumer journey.

You’ll help the team to grow across the challenges of new brands and new markets, helping to not only follow best practice, but to better it wherever possible.

If you’re passionate about the increasing importance of efficient and effective digital strategies, this is the role for you.

Skills and Experience Required:

•      Integrated marketing experience with a particular focus on digital & social content

•      Being a strategic partner to the clients and key brand guardian across all touchpoints

•      Using a wide variety of data-sources to construct strategies

•      Experienced with large complex accounts

•      Strong and rigorous strategic storyteller

•      Experience of FMCG, F&B or confectionary would be a bonus

Personal attributes 

•      Collaborative team player

•      Curious about people, technology, brands, design and business

•      Self-starting and proactive

•      Able to balance a strong point of view with an ability to listen, learn and adapt

•      Solution and results focused

•      Calm under pressure and curious

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

About The&Partnership

The&Partnership is both the UK’s largest and Europe’s fastest-growing independent agency network. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined agency group last year saw a year of record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop.

It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas.

Designed to meet clients’ growing need for maximum speed, agility, cost-effectiveness and integration, these multi-disciplined ‘&Model’ agencies are driving impressive results for clients including News UK in London, The Wall Street Journal in New York, TELUS in Canada, RBS in Edinburgh, as well as Toyota and Lexus across 17 markets in Europe.

The role

We are looking for 2x Planning Directors to lead strategy for two big clients, defining and implementing day-to-day strategic process.

One role is to work on Natwest Plus, a wealth & affluent business offering and would suit someone with some experience at Director level. The other role would be to run the strategy for our ‚Nucleus‘ &Model hub, the dedicated team for Centrica/British Gas.

Responsibilities: 

• Leading strategy for the account as a whole
• Working closely with other management members to deliver a high standard of creative output against key objectives
• Building a strong working relationship with all clients
• Forming close working relationships with the strategic leads of client’s partner agencies

Skills and Experience Required:

• Experience leading strategy on large, complex accounts
• Experience in line and team management, inspiring and supporting junior team members
• Must be a strong and rigorous strategic storyteller
• Interest in projects that may not conventionally fall into the creative agency remit (product / proposition development, internal comms etc)
• Previous experience in luxury/wealth finance, FMCG or service brand clients would be a bonus

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

About The&Partnership, m/SIX and Pulse

The&Partnership is one of the world’s fastest-growing independent agency networks, increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this approach The&Model, and the premise is very simple. Agency Creative, Strategy, Media, PR, Data and CRM, all working side by side, solving problems as one collaborative team with our client.

As the media arm of The&Partnership, m/SIX is instrumental in delivering this innovative model. Backed by the might of WPP and GroupM, we have doubled in size in the last two years, becoming one of the world’s fastest growing media planning and buying agencies in our own right, comprising an international network of over 40 offices across 3 continents.

Pulse is the flagship example of The&Model in action, a 60-person in house agency built bespoke for News UK’s stable of world class brands – The Times & Sunday Times, The Sun, and Wireless Group (which includes Virgin Radio, talkSPORT, talkRADIO, and Times Radio).

A unique joint venture between mSIX, The&Partnership and Wunderman Thompson, the agency’s remit is as full-service as they come, operating at the most upstream level possible: covering strategy, creative and delivery across all channels, functioning as a true partner working directly into the management of each brand rather than via a traditional marketing department.

The Role

Using knowledge of digital media channels and formats, digital creative best practice and data expertise to help improve advertising performance

We are looking for someone to help set the strategy, standards and expectations across digital performance channels from both a media planning and creative strategy perspective.

Working closely in partnership with clients at all levels,  the successful candidate will be the ‘go to’ person to drive and improve performance marketing, including:

• Support the development of digital performance and data strategies from the start of the strategic process right through to activation, reporting and evaluation
• Drive a test and learn culture by suggesting suggesting different formats, channels and opportunities for creative variations
• Evaluate digital media plans and creative ideas and suggest ways to make them synergistic
• Collaborate with client digital stakeholders and specialists across biddable, programmatic, SEO, analytics and reporting to ensure cohesive delivery
• Be a passionate advocate for digital with ambition to drive both the business and the agency to a market leading position in the performance digital space

This role offers a fantastic opportunity for an enthusiastic, driven individual who has strong digital and performance media experience and interest in helping to shape the creative output.

Skills and Experience

• Good digital experience, particularly with a performance focused background
• Able to work collaboratively with creative and strategic teams
• Up-to-date knowledge of creative best practices across social media platforms
• Able to make the complex simple for non-digital colleagues and stakeholders
• A proactive and positive approach
• Comfortable liaising with people on any level from exec to Exec
• Adhere to values of transparency, energy and being pioneering in your professional approach
• A self-starter and inspiring to those around you

About The&Partnership

The&Partnership is both the UK’s largest and Europe’s fastest-growing independent agency network. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined agency group last year saw a year of record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop.

It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined teams working collaboratively with clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas.

Designed to meet clients’ growing need for maximum speed, agility, cost-effectiveness and integration, these multi-disciplined ‘&Model’ agencies are driving impressive results for clients including News UK in London, The Wall Street Journal in New York, TELUS in Canada, RBS in Edinburgh, as well as Toyota and Lexus across 17 markets in Europe.

The background

As Toyota’s European agency of record, we are helping them on a transformation journey to make the most of CRM and marketing automation in achieving their goal of maximizing customer lifetime value. We are also working directly with a number of their local markets in CRM – and this role will be equally split between Toyota Europe and Toyota GB.

The role

We are looking for a CRM strategist to develop CRM and marketing automation programmes for Toyota Europe and Toyota GB – splitting their time equally between the two.

These programmes cover the whole spectrum of automotive CRM including vehicle launch campaigns, customer acquisition and nurture campaigns as well as in-life programmes across the customer lifecycle.

Whilst email is the primary channel currently used, as part of a fully integrated agency team across advertising, paid media and social – the aim is to develop personalized comms that transcend channels and make full use of the data available.

The CRM strategist will be the main ‘owner’ of the programmes they work on, but will have the support and guidance of an experienced CRM strategy director, as well as working closely with a data strategist and account lead to ensure the programmes meet the needs of both business and the customer.

Key Responsibilities

• To work collaboratively as the ‘CRM specialist’ on integrated agency campaigns for Toyota Europe including vehicle launch or aftersales campaigns
• To work as the CRM comms planner responding to CRM briefs from Toyota GB to support specific campaigns or to meet the different needs of customers throughout their car buying and ownership cycle
• To identify relevant audiences and develop contact strategies for each, taking into account both the business and audience needs
• To have an understand of what’s possible from a data, tech and organizational perspective at both Toyota Europe and Toyota GB
• To develop customer journeys that help the client become more ‘omni-channel’ in approach, making the most of the tech and data available
• To develop creative briefs and work with creatives and account handlers to ensure work is on brand, on brief, and makes the most of the channel potential
• To work with the data strategists on the evaluation of campaigns, identifying opportunities for enhancement and improvement
• To help support activities that increase ‘maturity’ in CRM and marketing automation across Europe – whether this is sharing best practice from within Toyota, the industry or outside the category
• To work independently but also collaboratively with T&P colleagues from other disciplines plus clients and team members from other agencies
• Once strategy is approved, to work with our creatives as well as those of partner agencies to champion effective creative work that audiences value

Knowledge & Skills Required

• Solid CRM (email marketing) planning experience
• Experience of developing integrated comms strategies across the customer journey
• An understanding of the role of customer data and the value that can be obtained from it
• Excellent time management skills to be able to prioritise own workload around deadlines
• The ability to inspire excellent creative work, developing trusted relationships with creative teams
• Experience with, or at least an interest in or understanding of Salesforce Marketing Cloud or other marketing automation tools would be a plus
• Experience in automotive – or another category that has a ‘customer lifecycle’ (e.g. telco or utilities) – would be a bonus

Personal attributes

• Collaborative team player
• Relentlessly curious about people, technology, brands, business
• Self-starting, proactive and focused on delivering excellent creative output
• Able to balance voicing opinions with an ability to listen, learn and adapt
• Solution- and results-focused
• Calm under pressure

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

The&Partnership and client

We have recently started working with one of the largest FMCG groups in the world. Appointed as Global Tier 2 agency of record for their confectionary brand portfolio and covering all markets across the globe, we will be responsible for content. We’re in the middle of building a Brand Content & Conversion Hub, designed to lead an all-new approach to Social, Content, and E-Commerce

It’s an exciting time for both the brand and the agency, a huge growth opportunity, and ideal for candidates who want to build the account and approach together with the leaders of the business.

The role

We’re looking for an Insights Analyst to inform our approach to social and digital content and to help us define what ‘good’ looks like when we’re planning Always-On and Campaign work.

We’re looking for someone who can dive into conversations across planning, creative development, creation and media to help us put meaningful intelligent insight at the heart of everything we do, empowering everyone to innovate and optimise. Working across a variety of exciting brands, we want someone who can proactively find, curate and pull learnings various types of social & content data, consolidating them into actionable insights.

If you’re fascinated by pulling interesting theories from Facebook Ads Manager reporting (among others), this is the role for you. This role is perfect for anyone looking to take on more autonomy and purpose from a background in Social Ads Management, Reporting, and Insights.

Skills and Experience required

• The ability to work with multiple social and digital data sources
• A keen eye for spotting insights useful for marketing efforts
• Experience of working with social media teams
• Experience in an agency environment
• A strong understanding of the roles and functions of digital, social & content
• Experience of social and digital comms essential
• Experience of FMCG brands helpful but not mandatory.

Personal Attributes

• Collaborative team player
• Curious about people, technology, brands, design, and business
• Self-starting and proactive
• Able to balance a strong point of view with an ability to listen, learn and adapt
• Solution and results-focused
• Self-motivated to drive projects forward

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.  We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

We’re always interested in hearing from great talent, so get in touch and leave your CV even if we don’t currently have a live role in your area.

Who is The&Partnership?

We at The&Partnership bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this the &Model and the premise is very simple. Agency Creative, Strategy, Media, PR and CRM, all working side by side, solving problems as one collaborative team with the client.

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

Backed by the might of WPP and GroupM, we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

Our ambition is to be the most important place in our people’s careers, and with a model that sees some teams embedded with clients, others ‘beside clients’ or in one of our head offices, there are plenty of opportunities for variety and stretch.

Over the years, we’ve learnt that these principles are what set us apart and keep us fresh:

• It’s not who you are it’s what you bring
• We is always stronger than ME
• Don’t stay put, stay curious
• Never stop asking, ‘and?’