The Most Advanced TV Experience Ever
Samsung came to us as the world’s leading TV manufacturer by sales, but with the recognition that this success had been achieved despite, rather than because of, the brand. At the time, Samsung comms were highly rational.
We shifted the emphasis of Samsung comms from the technology inside the TV to the experience it created for consumers. We emphasised the immersive nature of Samsung’s TV viewing experience. Then, in order to deliver on this promise, we sought to create truly compelling and immersive marketing experiences.
Ranging from epic, cinematic TVC’s to immersive live events and digital experiences, we have created ground-breaking content worthy of the ground-breaking technology that it promotes.
Samsung soon overtook Sony in both brand awareness and brand preference, ultimately driving Samsung’s bottom line with the brand growing to command a 26% global market share shortly after the last campaign.