The&Partnership The&Partnership
Head of Digital & Marketing Science

Jan Böhmer

Jan joined T&P in June 2017 to become the undisputed Master of Data, Statistics and All Things Measurable; helping our clients develop a strategic vision for advancing their marketing efforts.

 

Before jumping back into the industry, Jan enjoyed his academic life at the University of Miami in Florida (lots of sun) as well as Pennsylvania State University (not so much sun). As a professor of new media, he investigated the impact of emerging technologies on how individuals and brands communicate. In addition, he taught his students the use of data & technology in storytelling and strategy development, as well as personal branding.

 

Jan started his career in sports journalism, interviewing NBA stars such as Dirk Nowitzki, Steph Curry, Draymond Green, Dennis Schröder, and former F1 world champion Nico Rosberg among others. In his spare time, he engages in excessive Lego builds and grueling CrossFit competitions.

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