Get to Know The Hybrids
“Get to Know the Hybrids” campaign was carried out in 2017 with the participation of a well-known automotive journalist, Włodzimierz Zientarski.
A series of simple TVC’s were based on consumer research. We invited a group of people to share their fears and doubts regarding Hybrid cars. After testing a Toyota Hybrid together with Zientarski, the ads showed a significant change in their relationship with the car, dispelling their negative beliefs.
The campaign received a Silver Effie Award in 2019.