Red Tag Days
Launching the iconic Red Tag Days sales event nationally is never a small feat. Pulling it off in the summer of 2020 during the COVID outbreak, was a challenge unlike any other. Finding the right tone, and messaging that was sensitive to the current landscape and would resonate with consumers in a positive fashion, was the largest hurdle to overcome.
With a positioning that focused on the desire to get outside and live life once again, married with simple, relatable moments in people’s lives during the lockdown, we knew we’d found a winning combination.