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The&Partnership

Toyota

Red Tag Days

Launching the iconic Red Tag Days sales event nationally is never a small feat. Pulling it off in the summer of 2020 during the COVID outbreak, was a challenge unlike any other. Finding the right tone, and messaging that was sensitive to the current landscape and would resonate with consumers in a positive fashion, was the largest hurdle to overcome.

 

With a positioning that focused on the desire to get outside and live life once again, married with simple, relatable moments in people’s lives during the lockdown, we knew we’d found a winning combination.


Toyota

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