Face of Real News
In 2016, American media’s credibility came under fire: an explosion of partisan reporting, fake news, and attacks on the press by all parties undermined trust in established media brands. We helped The Wall Street Journal reaffirm its stance as America’s most-trusted news media company by showcasing the strength of the journalistic talent which forms the backbone of the publication. “The Face of Real News” brought the stories behind the stories to life through animated films and illustrations; ten journalists narrated how their most noble and ambitious stories came to be, personal anecdotes and all.
The videos earned 115,658 engagements, helping to drive significant increases in consideration amongst new audiences. These results, an INMA award for Best Use Of Video, and overwhelmingly positive social sentiment proved that trust could be reestablished in the nation’s most reputable news media brands.