Endless Data Launch
In the summer of 2019, TELUS was looking to launch one of their most anticipated and exciting product launches – Endless Data. These mobile plans allowed TELUS customers to stream unlimited data without incurring any additional data overage costs.
To communicate this launch to consumers, we leveraged our iconic critter imagery, recognizable music and friendly tone. Consumers were treated to “summer of ducks” with a paddling of ducklings taking over Canada nationally to demonstrate both the fun of “endless data” and that cell phone prices were no longer “out of reach.” The iconic music of Queen’s “Don’t Stop Me Now” reinforced our endless data message while our ducklings marched across the country in high-impact placements including OOH, digital, social, transit and TELUS owned properties.