The&Partnership’s leaders have one thing in common: they are committed to re-imagining the traditional agency model. The traditional model doesn’t provide clients with the work they need to thrive in the modern world. Our leaders are all dedicated to providing clients with a new agency model that integrates long siloed capabilities, often within clients’ walls where it can be delivered faster and less expensively. It all started with our founding partner in North America:
In 2013, Andrew (Partner & North America CEO) had established one of the largest and most successful digital and CRM agencies in North America as Chairman and CEO of Proximity BBDO. But he believed that the separation of creative, digital, and media into siloed agencies wasn’t well serving clients. So he decided to build a new model, becoming the leader of The&Partnership in North America.
The idea of brilliant creative tied to integrated media and strategy attracted marketers such as The Wall Street Journal, Toyota, Direct Energy, Canada Post, and TELUS. The business grew 45% last year against a backdrop of most agencies declining, merging or shuttering entirely.
Andrew spends most of his time proving to clients that “just another agency” is the last thing they need to solve today’s marketing problems. He’s created an agency that can fuse data, media and creativity seamlessly. The result is better, more effective work, conceived and executed more efficiently.