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In 2019, Toyota’s legendary Land Cruiser 4×4 reached the incredible milestone of 10 million worldwide sales.


To celebrate the achievement, we developed the idea to recognise the 10 million customers who’ve enjoyed epic adventures in their trusty and secure Land Cruisers. With many tales of the vehicle’s unbeatable dependability, finding suitable stories from private owners and corporate entities around the world was an equally epic challenge.


But nothing stopped us. From sub-zero Siberia to scorching Sahara, adventurous Land Cruiser owners from around the globe agreed to participate by sending us their fondest road trip memories. The resulting content series served to prove what we already knew, there’s ‘no land uncruised’ and nowhere the iconic Land Cruiser can’t go.


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