The&Partnership The&Partnership


DAKAR 2020 and 2021

We developed a campaign to celebrate TOYOTA GAZOO Racing’s dedication to push the limits in the world’s toughest rally raid: the Dakar Rally.


We created four waves of assets for the campaign, consisting of social, online edits and POS. Composed of stunning imagery from the rally, our assets demonstrated not only the rugged toughness of Toyota’s Hilux pickup but also the teamwork that goes into two weeks of gruelling competition.


By participating, Toyota can demonstrate its vehicles’ unbeatable quality, durability and reliability while also learning from the experience to continually improve the safety of its entire model line-up.


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